Senior Manager Creative Copy

As a Senior Manager Creative Copy, you will lead the copy function and drive impactful storytelling across digital, performance, social, and video-first platforms. Your role involves leading a team of writers, setting the creative direction for campaigns, and ensuring high-quality, consistent, and performance-driven copy across channels. You will play a key role in shaping how the brand communicates, balancing performance marketing effectiveness with creative storytelling while building a strong creative voice across platforms. Key Responsibilities: - Lead and mentor a team of writers to ensure consistency and quality across all outputs. - Own copywriting for performance marketing campaigns (Meta, Google, programmatic, affiliates) with a focus on driving conversions. - Drive social-first ideas and copy (organic + paid), staying updated on trends and platform nuances. - Oversee and guide the development of video scripts for various content types. - Supervise copy across multi-format campaigns including ads, landing pages, emailers, push notifications, CRM, and microsites. - Collaborate with design, performance, and brand teams to conceptualize integrated campaign ideas. - Ensure consistency of brand voice and tonality across all touchpoints. - Encourage experimentation with AI tools and emerging content formats to enhance productivity and creative impact. - Track performance insights to refine messaging for better engagement and conversion. Desired Skills & Qualifications: - 7-9 years of experience in copywriting, digital creative, or advertising roles. - Strong track record of delivering performance-driven ad copy and social-first ideas. - Experience in video-first storytelling for short-form and long-form content. - Proven ability to lead and mentor a small team of writers while maintaining creative excellence. - Strong conceptual thinking and the ability to translate briefs into impactful ideas. - Awareness of AI-driven creative tools and comfort experimenting with them. - Agency background or digital-first brand experience preferred. - Exceptional command over language, attention to detail, and adaptability across tones. Please note that this is a full-time position with benefits including health insurance, internet reimbursement, leave encashment, life insurance, paid sick time, paid time off, and provident fund. The work location is in person.,