Senior Executive/Assistant Manager-Digital Marketing

East India Udyog

3 - 7 years

4 - 8 Lacs

Noida

Posted:3 weeks ago| Platform:

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Skills Required

Digital Marketing Content Optimization

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & Responsibilities

Lead the
design, content refinement, and optimization
of marketing brochures and website to ensure brand consistency and user engagement.
Oversee end-to-end website management including UI/UX enhancement, CMS updates, and SEO-friendly content structuring.
Develop compelling
banners, creatives, and digital content
across platforms to support campaigns and branding.
Plan and execute
SEO, SEM, SMO, PPC
, and
performance marketing
strategies to maximize reach and ROI.
Drive targeted
email marketing (EDM)
and
lead generation campaigns
using automation tools and CRM platforms.
Conduct
keyword research
, competitor analysis, and campaign performance reviews to refine marketing strategies.
Collaborate closely with internal teams to ensure a consistent and compelling brand message across digital channels.

Preferred Candidate Profile

Proven experience in
brochure design
, website content strategy, and digital campaign execution.
Proficient with tools such as
Adobe Creative Suite, Figma, Canva
, or equivalent for visual content creation.
Hands-on knowledge of
website CMS platforms
(e.g., WordPress, Webflow) and
marketing automation tools
(e.g., HubSpot, Mailchimp).
Certifications in
Google Ads, Google Analytics, HubSpot
, or other relevant platforms preferred.
Strong command over English with excellent communication and analytical skills.
Creative thinker with a
customer-centric mindset
and passion for delivering impactful content.
A
team player
who thrives in a dynamic environment and keeps pace with evolving digital trends.

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