Senior Digital Marketing Executive

About FiberFusion

carbon fiber and advanced composite manufacturing

highly skilled, result-oriented Senior Digital Marketing Executive

Key Responsibilities

1. Digital Strategy & Growth Marketing

• Develop and execute full-funnel digital marketing strategies (SEO, SEM, PPC, social media, email marketing, and automation).
  
• Lead

  large-scale paid campaigns

  managed

  budgets exceeding 50,00,000+

  and

  50,000+ campaign impressions

  across multiple platforms.
• Plan and optimize digital lead generation campaigns targeting international and domestic markets.
  

2. SEO & SEM Management

• Drive both on-page and off-page SEO initiatives to improve organic ranking and web traffic.
  
• Execute and optimize paid campaigns on

  Google Ads, Meta Ads, and LinkedIn Campaign Manager

  to deliver strong ROI.

3. Social Media & Content Marketing

• Build and maintain a strong digital brand presence across LinkedIn, Instagram, Facebook, and YouTube.
  
• Develop engaging and technical content aligned with FiberFusions innovation and expertise.
  
• Collaborate with creative, R&D, and sales teams for unified brand communication.
  

4. Analytics & Reporting

• Track, measure, and report performance across digital channels using

  Google Analytics (GA4)

  and ad dashboards.
• Deliver actionable insights and recommendations to improve conversions and engagement.
  

5. Leadership & Collaboration

• Mentor and guide junior team members to execute campaigns effectively.
  
• Coordinate with internal teams for cross-functional marketing alignment and project execution.
  

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
  

• 5+ years of proven experience

  in digital marketing across SEO, PPC, and social media strategy.
• Strong background in

  handling large-scale paid campaigns (5L+ budgets, 50,000+ impressions)

  and

  collaborating with established brands

  .
• Expertise in

  Google Ads, Meta Business Suite, LinkedIn Campaign Manager, SEMrush, Ahrefs, and GA4

  .
• Excellent communication, analytical, and strategic planning skills.
  

• Immediate joiners preferred.

Why Join FiberFusion?

Opportunity to work with cutting-edge technology industries worldwide.
Fast-growing organization with strong innovation-driven culture. Take ownership of digital transformation and brand building at a global scale.