Senior Digital Marketing Analyst

CYBAGE SOFTWARE

• Lead day-to-day management of paid media projects across Paid Search, Paid Social, and Programmatic teams as well as be equipped with the understanding of other digital media
• Develop and manage project timelines, briefs, deliverables, and dependencies.
• Create standardized processes and workflows across channels to ensure quality and consistency in campaign execution.
• Drive weekly sprint plans, work allocation, and campaign launch calendars.
• Monitor project progress, proactively flag delays, and troubleshoot process bottlenecks.
• Analyze marketing campaign performance across channels to assess effectiveness against brand KPIs.
• Conduct post-campaign measurement and develop scorecards summarizing results
• Evaluate channel-level performance (e.g., TV, digital etc.) to determine strengths and gaps.
• Perform deep-dive analysis to identify which campaign elements has worked well.
• Synthesize findings into clear insights and recommendations to improve future campaigns.
• Prepare and deliver presentations, reports, and scorecards for client and internal teams.
• Maintain high standards of measurement accuracy, consistency, and analytical consistency.

Client & Brand Management

• Serve as the key liaison between internal teams and client-side stakeholders.
• Deeply understand client business objectives, product offerings, competitive landscape, and brand nuances.
• Lead internal and client meetings, including briefs, campaign updates, and post-campaign reporting sessions.
• Translate client feedback and priorities into actionable tasks for the paid media teams.

Cross-Channel Collaboration

• Work closely with digital marketing executives and Sr. executives to activate campaigns, optimize them and ensure KPIs are met.

• Ensure data, creative assets, pixels/tags, and tracking systems are in place and coordinated across platforms.

Quality & Performance Oversight

• Oversee the quality of media execution and ensure final output meets brand standards.
• Coordinate integrated performance reviews across channels, focusing on insights, learnings, and strategic next steps.
• Support planning and media recommendations for upcoming campaigns and brand initiatives.

• Strong understanding of performance media channelsGoogle Ads, Meta Ads, DV360, Amazon DSP, etc., other digital marketing channels and their role in driving brands and business outcomes.
• Experience working with media teams across multiple digital platforms (Search, Social, Programmatic, Marketing automation, Analytics etc.).
• Demonstrated ability to manage multiple campaigns and workstreams concurrently.
• Strong client communication and stakeholder management experience.
• Proven experience in building processes, managing workflows, and improving team operations.
• Familiarity with reporting platforms, marketing analytics, tracking infrastructure, and ad operations is a plus.
• Exceptional organizational, presentation, and problem-solving skills.
• Bachelors degree in marketing, communications, business, or a related field.

Shift details and location:

• 60% & above in any two of the following and 55% & above in the third
• Secondary, Higher Secondary (or it s equivalent) and Graduation level (aggregate)

• Strong Communication & interpersonal Skills.