Senior Designer

Senior Designer | DeHaat Honest Farms

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About Honest Farms

DeHaat Honest Farms is redefining how India experiences food, straight from farmers, free from pesticides, and full of integrity. We are a fast-growing FMCG brand combining agriculture, technology, and design to bring authenticity and quality to every pack and platform.

We are looking for a Senior Designer who can translate our farmer-first values into compelling visual design across packaging, e-commerce, retail, and digital campaigns.

Role Overview

You will lead the complete visual identity for Honest Farms across digital and retail touchpoints. The role demands creative thinking, design precision, and a strong sense of how visuals influence consumer behavior.

Key Responsibilities

E-commerce and Q-commerce Design

• Create A+ content, PDP images, brand storefronts, and promotional assets for Amazon, Flipkart, Zepto, Blinkit, Swiggy Instamart, and BigBasket.
• Develop asset playbooks by SKU or category and test what drives conversions.
• Ensure all assets meet platform guidelines and brand standards.
• Partner with the performance marketing team to optimize creatives for click-through and conversion.

Retail and POSM Design

• Design shelf strips, danglers, wobblers, posters, counter units, and display islands.
• Adapt creative concepts for both General Trade and Modern Trade formats, including regional languages.
• Deliver precise, print-ready artwork with complete specifications and die-lines.

Packaging and NPD

• Handle packaging design from concept to pre-press with full compliance to FDA and FSSAI norms.
• Build a cohesive visual system across product categories and variants.
• Coordinate with vendors for mockups, color proofs, and print production.
• Support packaging innovation and sustainability initiatives.

Brand and Campaigns

• Maintain and evolve the overall brand identity including color, typography, and imagery.
• Design assets for ATL and BTL campaigns, PR kits, and events.
• Create and manage templates for social and digital content.

Insights and Compliance

• Use consumer and performance insights to make data-informed design decisions.
• Track the impact of creative changes on key metrics such as CTR and CVR.
• Ensure compliance with all claim, packaging, and legal standards.

Workflow and Vendor Management

• Streamline creative workflows and maintain a central asset library.
• Manage agencies, freelancers, and print vendors for quality and timely delivery.

Required Skills

• Strong experience in FMCG packaging design, pre-press, and print production.
• Understanding of e-commerce visual merchandising and conversion principles.
• Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign).
• Working knowledge of After Effects or Premiere for video content.
• Ability to connect creative work with data and performance outcomes.
• Strong sense of typography, hierarchy, and visual storytelling.

Good to Have

• Experience designing in regional languages.
• Basic 3D or mockup skills using Blender, Dimension, or C4D.
• Interest in sustainable packaging and design cost optimization.

Education

Bachelor's degree in Communication or Visual Design (NID, NIFT, MIT, Symbiosis, or equivalent portfolio).

Why Join Us

• Be part of a purpose-driven FMCG brand built on honesty and impact.
• Work with a creative, fast-moving team shaping the future of farm-to-table FMCG in India.
• Create design that not only looks good but performs across markets and platforms.

If you are a designer who blends creativity with commercial thinking, we would love to connect.