Senior Copywriter

Sr Copywriter

Location-Noida

Key Responsibilities:

• Develop and maintain a consistent brand voice across company assets

• Write copy for performance marketing creatives, app onboarding, WhatsApp journeys, loyalty programs, referral flows, CRM campaigns, and more

• Craft script narratives for short-form videos, explainers, and vernacular storytelling (with support from translators and editors)

• Own messaging for major GTM launches (e.g., QR Payments, Cashback Programs, Bill Pay) with regional relevance and simplicity

• Partner with product and design teams to write UX copy, in-app banners, and call-to-actions

• Maintain a copy library with reusable templates, hooks, and messaging variants by platform

• Supervise junior writers, agencies, or freelancers (where applicable), and provide feedback

• Collaborate with Sr. Creative Manager, Video team, Growth, and CRM stakeholders for campaign flow alignment

Skills & Capabilities Required:

• 5-7 years of experience writing for digital-first platforms, with experience across performance, CRM, social media, and product copy

• Fluency in English and Hindi; additional comfort with other Indian languages (via team coordination) is a bonus

• Strong portfolio across digital campaigns, app copy, and video scripting (preferably with a Tier 2/3 consumer lens)

• Clarity in writing able to simplify complex fintech products without dumbing them down

• Understanding of performance language: what drives clicks, opens, and habits

Experience writing for CRM journeys (SMS, push, WhatsApp) and personalized content

Comfort working in high-volume, fast-paced,