Senior Content Writer

Key Responsibilities:

• Create Product Descriptions/Summaries

  : Write clear, concise, and engaging product descriptions that highlight key features, benefits, and unique selling points.

• Meta Ads Landing Pages

  : Develop effective meta ad copy and optimize landing pages to improve engagement and conversions.

• Research Development

  : Conduct in-depth product research, market analysis, and trend forecasting (specifically focusing on the US market) to inform content creation.

• Off-Page Content

  : Write and publish articles, blogs, social bookmarks, and forum posts to drive traffic and increase brand visibility across various external platforms.

• Trend Research

  : Stay updated on content and market trends, particularly in the jewelry and e-commerce industries, to create relevant, engaging content that resonates with the target audience.

• On-Page Content

  : Create SEO-optimized content for product listing pages (PLP), blogs, and other key sections of the website.

• Content Strategy Development

  : Work with the marketing and creative teams to develop content strategies that align with overall business goals and objectives.

• Website Audit

  : Regularly review and update website content for relevance, accuracy, and effectiveness, ensuring a seamless user experience.

Required Skills & Qualifications:

• Bachelor's or Master's degree in English, Mass Communication, or a related field (preferred).
• Proven experience in copywriting or content creation, preferably in an e-commerce or digital marketing setting.
• Strong writing and editing skills with the ability to craft persuasive and engaging copy.
• Solid understanding of SEO principles and how to apply them to content creation.
• Familiarity with Google Analytics, CMS tools, and other content management systems.
• Proficient in MS Office and other common tools (Word, Excel, PowerPoint).
• Ability to analyze and interpret content performance data to optimize future content strategies.
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Analytical mindset with the ability to evaluate content effectiveness and make data-driven improvements.
• Strong written and verbal communication skills, with the ability to collaborate across teams and departments.
• Creative thinker with a passion for storytelling and creating content that resonates with diverse audiences.