Senior Content Writer (B2B/B2C)

Job Description

As a Sr. Content Writer B2B/B2C you will be responsible for: Creating well-researched and articulated content on the allocated topics. Timely submission of the allocated content units in the monthly/quarterly calendar. Developing content for on-demand requirements. Taking ownership of creating content for the assigned software product/services lineup. Liaising with the respective business team to understand the requirements Incorporating the feedback received from the editor and business team to improve the overall content quality and performance. Keeping a track of content performance in terms of the defined KPIs. Key Skills: The Senior Content Writer B2B/B2C is expected to bring the following skills and knowledge on the table: Strong grasp on English language, usage, structure, styles, and writing principles to develop high-quality, error-free, relatable, and engaging content. HubSpot Content Marketing certification or equivalent/similar Ability to perform online/offline research to conceptualize new content ideas and enhance existing content Ability to deliver quality content in a fast-paced and dynamic environment Ability to work in a diverse mix of people including content writers, sr. content writers, editors, business executives, SEO/PPC specialists, etc. Experience: 4-7 year experience in writing technology content for marketing enterprise software and/or services. Extensive experience of writing content on enterprise software products and services Technology blogging experience would be a key differentiator. Experience in writing for native US and UK audiences would be an added advantage Qualification: Preferred B. Tech (IT/ Comp Science)/BCA /MCA is mandatory Academic Qualification with minimum 60% Marks in Class X & XII.