Senior Content Strategist & Solutions Content Lead

Key Responsibilities:

Strategic Content Planning:

• Develop and execute comprehensive content strategies that align with client offerings, automation solutions, and overall marketing goals.

Content Development & Optimization:

• Create, edit, and optimize content across various digital formats including blogs, web pages, whitepapers, case studies, solution briefs, infographics, and press releases.

Thought Leadership & Executive Ghostwriting:

• Craft high-impact thought leadership articles and ghostwrite for CXOs and executives to elevate brand authority.

Multiformat Content Creation:

• Ideate and produce content for podcasts, corporate videos, webinars, and other multimedia platforms.

Marketing & Sales Collateral:

• Develop impactful marketing materials such as campaign landing pages, brochures, service portfolios, and info-graphics to support lead generation and sales.

Research & Industry Analysis:

• Utilize market research and industry data to create credible, insightful, and forward-thinking content.

Leverage Tech & Automation:

• Use marketing automation tools and AI-powered platforms to improve content development speed and efficiency.

Performance Monitoring:

• Track content performance using SEO and analytics tools to measure effectiveness and optimize for search and engagement.

Project & Stakeholder Management:

• Manage multiple content projects simultaneously, ensuring deadlines, quality, and client satisfaction.

Innovation & Best Practices:

• Stay updated on evolving content trends, tools, and formats to enhance content impact and storytelling.

Qualifications & Experience:

• Bachelor's degree in Communications, Journalism, Marketing, or related field (Master's preferred)
• 56 years of proven experience in content creation and strategy, preferably in technology, consulting, or marketing automation domains
• Strong portfolio demonstrating success across various content formats and industries
• Deep understanding of B2B and B2C content landscapes (tech, BFSI, pharma, education, retail, engineering, manufacturing)
• Expertise in SEO, content analytics, CMS, and marketing automation tools
• Proven ability to ghostwrite for executives and craft engaging narratives