Senior Business Development Manager

JOB DESCRIPTION

Position: Business Development Manager

The Sales & Marketing Business Development Manager will be responsible for planning and executing sales and marketing initiatives, generating business leads, acquiring and retaining customers, strengthening the Company's market presence and driving revenue growth. The role combines sales strategy, marketing coordination, market research, customer engagement, brand promotion, business development and performance monitoring.

The role requires a proactive, target-oriented professional who can develop sales opportunities, understand customer behaviour, coordinate effective marketing activities, build strong business relationships and contribute to the overall growth objectives of PINIT of Companies.

Role Details

Designation : Sales & Marketing Business Development Manager

Department : Sales & Marketing / Business Development

Place of Work : Meenakshi Banjara Ville, Floor, Plot no:96, Road Number 3, Banjara Hills, Hyderabad, Telangana 500034

Reporting To : Management / Department Head

Key Focus : Sales Growth, Marketing, Customer Acquisition & Brand Development

Job Description

As Sales & Marketing Business Development Manager, you will lead and coordinate sales, marketing and business development activities across the Company's relevant business verticals. You will work closely with Management and internal departments to increase brand visibility, generate qualified leads, convert prospects into customers, strengthen client relationships and ensure consistent follow-up from initial enquiry through sales closure and post-sale engagement.

Roles & Responsibilities

Your responsibilities will include, but will not be limited to:

• Develop and implement sales and marketing plans, business development strategies and initiatives aligned with Company objectives and revenue targets.

• Generate qualified leads through digital marketing, social media, campaigns, networking, referrals, market research, events, business directories and other relevant channels.

• Build, develop and maintain relationships with prospective clients, existing customers, corporate accounts, channel partners, influencers and other relevant business stakeholders.

• Understand customer needs, buying behaviour and market demand, and communicate the value and benefits of the Company’s products and services.

• Plan and coordinate marketing campaigns, promotional activities, product launches, offers, events and sales promotions with the concerned teams.

• Drive sales through customer meetings, product presentations, enquiries, negotiations and structured follow-ups to convert leads into confirmed orders and revenue.

• Set sales and marketing targets, maintain an updated lead and sales pipeline, and track enquiries, conversions, campaign performance, revenue and next actions.

• Conduct market research and monitor competitor activities, pricing, customer preferences, industry trends and campaign performance; share insights and recommendations with Management.

• Coordinate with Sales, Marketing, Operations, Accounts, Inventory, Customer Support, Dispatch and other departments to ensure timely customer response and smooth execution of business.

• Identify opportunities for customer retention, repeat business, cross-selling, up-selling, partnerships, new customer segments and market expansion.

• Monitor sales performance, revenue, lead conversion, customer acquisition, campaign results and marketing expenditure; prepare and submit regular performance reports to Management.

• Coordinate with internal teams to address customer queries, complaints, service concerns and feedback, ensuring a positive customer experience.

• Recommend improvements to sales processes, marketing campaigns, promotional strategies and customer engagement initiatives based on performance data and market feedback.

• Represent the Company professionally in client meetings, exhibitions, promotional events, networking opportunities and business discussions.

• Coordinate the preparation of marketing content, sales presentations, product information and promotional communication, ensuring accuracy and consistency with Company guidelines.

• Ensure that pricing, discounts, offers and commercial commitments are communicated accurately and remain within the authority approved by Management.

Key Performance Expectations

• Achievement of assigned sales, revenue, customer acquisition, lead generation and marketing objectives.

• Consistent generation of qualified leads and effective follow-up across digital, offline and relationship-based channels.

• Improvement in lead-to-customer conversion, sales performance and return on marketing activities.

• Growth in customer base, customer satisfaction, retention and repeat business.

• Timely and accurate reporting of sales results, campaign performance, lead status, marketing activities, forecasts and business outcomes.

• Effective coordination between sales, marketing and internal departments, professional conduct, accountability and adherence to approved budgets, pricing and Company policies.

Required Skills & Competencies

• Strong communication, presentation, negotiation, networking and customer relationship-management skills.

• Ability to plan sales activities, generate leads, manage a sales pipeline and convert prospects into customers.

• Good understanding of sales management, marketing principles, digital marketing channels, market research and customer behaviour.

• Strong planning, campaign coordination, organization, follow-up, problem-solving and time-management abilities.

• Ability to prepare sales reports, marketing plans, campaign briefs, presentations and maintain accurate business records.

• Commercial awareness, creativity, target orientation and confidence in interacting with customers, vendors and senior stakeholders.

• Ability to work independently and lead or coordinate sales and marketing teams and cross-functional activities.

• Proficiency in spreadsheets, presentations, email, CRM or lead-tracking systems and relevant digital marketing or social media tools.

• Relevant experience in sales, marketing, business development, customer acquisition or brand promotion is preferred.

Role Acknowledgement

This job description outlines the primary purpose, responsibilities and expectations of the Sales & Marketing Business Development Manager role. Responsibilities may be reasonably modified or supplemented by Management in line with the Company’s business requirements.

Pay: From ₹50,000.00 per month

Work Location: In person