Senior Business Analyst - Market Research

Caring. Connecting. Growing together.

Primary Responsibilities:

• Act as the market intelligence analyst aligned to a dedicated sales pod, supporting pursuit strategy through deep research and client insights
• Conduct structured Primary & Secondary market research to identify whitespace, emerging opportunities, and client-specific triggers across the provider landscape
• Build and maintain detailed client profiles-including organizational structure, strategic priorities, buying behavior, and recent engagements
• Collaborate with State-side Sales Leaders and global Bid Managers to align research outputs with active pursuits and tailor messaging for proposals and outreach
• Support campaign planning by identifying target accounts, mapping stakeholders, and surfacing relevant insights to guide origination efforts
• Monitor competitive activity and industry trends to inform positioning and differentiation in sales materials
• Leverage internal tools and external sources to gather and synthesize intelligence
• Operate as a self-starter, enabling state-side sales teams to identify high-potential accounts and contributing to pipeline development
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• 5+ years of experience in market research, sales intelligence, or strategic account support
• Solid experience in completing TAM, SAM, SOM analysis
• Experience in working with multiple research tools
• Solid understanding of B2B sales cycles and account-based marketing principles
• Proficiency in Microsoft Office working knowledge of different researching tools
• Proven ability to translate research into actionable insights for sales teams
• Proven excellent written and verbal communication skills

Preferred Qualifications:

• Experience in US healthcare, provider, or payer markets
• Proven exposure to strategic account planning or pursuit strategy
• Proven ability to work independently and operate with a self-starter mindset