Senior Audience Development Strategist

Note:

Experience Required: 4+ years in audience development, SEO, or related field

Responsibilities:

• Audience Growth Strategy: Partner with client teams to analyze audience data, identify trends, and develop strategic plans to drive acquisition, engagement, and retention. Deliver clear, data-backed recommendations for audience growth.
• Insight-Driven Roadmaps: Conduct audits to assess client needs, set growth goals, and create detailed 3-month roadmaps focused on audience acquisition and engagement strategies.
• Performance Analysis: Use analytics tools to track audience metrics, monitor KPIs, and generate custom reports for regular updates to stakeholders, ensuring alignment on progress and outcomes.
• Team Leadership: Guide a small team dedicated to audience development, providing oversight and technical direction to optimize engagement and growth initiatives.

Skills:

• Data & Analytics: Strong Excel skills for data modeling and reporting. Able to interpret data to build actionable audience insights.
• SEO & UX: Knowledge of SEO, SEM, and user experience practices to enhance audience engagement.
• Client Relations: Strong communicator who can engage with clients, understand their goals, and deliver effective solutions.

Tools to be good at:

• SemRush, AHrefs, Screaming Frog and UberSuggests
• Intermediate Excel skills are required
• In depth knowledge of Google Search, Google Tag Manager and Google Analytics (implementation and usage)
• Visualization tools is a plus
• Knowledge of tools like chartbeat, parsley is a plus