Senior Associate - Business Growth (Marketing)

The Senior Associates at UC are responsible for owning and delivering the growth and business outcomes of a business unit at UC (Salon). They collaborate with multi-functional teams and agency partners to develop and implement strategies for the success of the business. Leading a variety of Marketing projects, they showcase their leadership skills. It is crucial for them to extract consumer insights that will drive the business to the next level of growth. The ideal candidates are those who are willing to take calculated risks and embrace innovation. Responsibilities include: - Solving Design Problems: - Product/Offering: Collaborating with the business team to develop the right service offering. For example, deciding on launching a new female waxing variant in South India or introducing video consulting for Appliance Repairs. - Price: Defining optimal pricing constructs to maximize revenues and comparing prices with competitors. - Packaging: Ensuring the App storefront provides the necessary information and demonstration to address consumer queries effectively. - Solving Deployment Problems: - Proposition: Differentiating the offerings from competitors and presenting the unique value proposition effectively. - Place: Balancing demand and supply in key markets and optimizing reach within the target audience. - Promotions: Allocating the marketing budget to the right channels based on insights and strategic partnerships. Requirements: - 1+ years of relevant experience with high scale start-ups or FMCGs. - Bachelor's/MBA degree or equivalent in Marketing. - Ability to adapt quickly and think innovatively. - Strong analytical skills. Preferred Qualities: The company seeks individuals who are exceptional problem solvers, possessing a keen sense of creativity and a drive to utilize consumer insights to transform the service industry. Benefits: - A dynamic work environment with significant ownership and growth prospects. - Collaborate closely with the founding and leadership team on key projects. - Implement highly scalable applications and best practices.,