Senior Analyst

The ideal candidate must possess strong communication skills, with an ability to listen, comprehend information, and share it with all the key stakeholders, highlighting opportunities for improvement and concerns, if any. He/she must be able to work collaboratively with teams to execute tasks within defined timeframes while maintaining high-quality standards and superior service levels. The ability to take proactive actions and willingness to take up responsibility beyond the assigned work area is a plus.

Business Intelligence Specialist with 8 years of progressive experience in driving marketing & campaign performance analytics. Adept at developing and managing BI dashboards, automating reporting frameworks and delivering actionable insights to optimize campaign ROI, engagement and conversions.

Senior Analyst Roles and responsibilities:

Dashboarding & Reporting: Built and maintained real-time dashboards and automated performance reports using Tableau / Power BI & SQL to ensure timely insights delivery.

Performance Analytics & Insights Generation:Conducted funnel analysis, customer behavior modeling and trend identification to generate insights that enhanced marketing strategies.

Cross-functional Collaboration: Worked with marketing, product and data teams to align on KPIs and translate business needs into analytical solutions and presentations.

Technical and Functional Skills:

BI Tools: Tableau / Power BI, Looker

Languages: SQL (Postgre SQL, MySQL), Python (Pandas, Matplotlib) / R

Data Platforms: Google BigQuery/ Snowflake / AWS Redshift

Marketing Tools: Google Analytics / Adobe Analytics / Salesforce Marketing Cloud / Adobe Analytics