Senior Account Executive Media Relations

Role Overview: As a Senior Account Executive at Concept PR's Mumbai branch, your primary responsibility will be to build and maintain strong relationships with top-tier English media outlets across various platforms. You will be involved in drafting efficient narratives for clients, driving proactive and reactive media strategies, and ensuring consistent positive coverage for clients. Additionally, you will be responsible for writing, editing, and distributing press releases, organizing press conferences, and monitoring news coverage and industry trends to identify opportunities. Key Responsibilities: - Build and maintain strong relationships with top-tier English media across print, digital, TV, and radio. - Write / Support teams in drafting efficient narratives for clients (companies / C-suite executives / promoters) for handling crisis and strategic communication drives by liaising with internal teams and stakeholders. - Drive proactive and reactive media strategies to ensure consistent positive coverage for clients. - Write, edit, and distribute press releases, media advisories, and pitch notes. - Plan and execute press conferences, media roundtables, interviews, and briefings. - Monitor news coverage, industry trends, and competitor activity to identify opportunities. - Collaborate with internal client servicing teams and external stakeholders to align messaging. - Maintain updated media lists and reports for client deliverables. Qualifications Required: - Minimum 2-3 years of experience in Media Relations. - Background in a reputed PR agency. - Strong communication and relationship-building skills. - Ability to work in a fast-paced environment and handle crisis situations effectively.,