Search Engine Optimization Executive

SEO Executive

Job Purpose: To enhance Amity University&aposs online presence by executing effective SEO strategies that drive organic traffic and improve search engine rankings.

Key Responsibilities (KRAs):

• Conduct keyword research and competitor analysis to identify growth opportunities.
• Execute on page optimization (meta tags, alt texts, internal linking) and off page strategies (backlinks).
• Monitor keyword rankings and website analytics using SEO tools.
• Work with the content team to align content with SEO goals.
• Provide monthly performance reports with insights and action plans.
• Ensure technical SEO compliance and suggest website improvements.

Skills Required:

• Proficiency in SEO tools (SEMrush, Google Analytics, Search Console, Ahrefs).
• In depth understanding of search engine algorithms and ranking factors.
• Basic knowledge of HTML/CSS is a plus.

Experience Required: 7 - 8 years, preferably for high traffic websites