Search Engine Optimisation Executive 2-4 Years

Company Description

Lucent Innovation is a global software development and consulting company specializing in cutting-edge eCommerce solutions powered by AI-driven automation, data intelligence, and Shopify expertise. Since its establishment in 2013, Lucent Innovation has grown from a startup to a renowned provider of digital solutions, delivering over 1250 successful projects. Headquartered in Ahmedabad, Gujarat, with additional offices in GIFT City, India, and Wilmington, Delaware, USA, the company is home to a team of 100+ professionals. Leveraging advanced technologies such as machine learning, AI, data science, and software development, Lucent Innovation is dedicated to delivering impactful solutions with strong ROI. The company fosters a culture of innovation and collaboration while working with a global client base.

Role Description

This is a full-time, on-site role for a Search Engine Optimization (SEO) Executive based in Ahmedabad. Responsibilities include conducting keyword research, optimizing web pages for search engines, performing website performance analysis using web analytics tools, and developing strategies to improve organic search rankings. The role also involves staying updated with SEO trends and algorithm updates, conducting competitive analysis, and preparing reports to track performance and recommend improvements. Collaboration with content and marketing teams to create high-quality, optimized content will also be a part of daily tasks.

Qualifications

• Strong analytical skills and the ability to interpret data and provide actionable insights
• Experience in performing thorough research, including keyword research and competitive analysis
• Proficiency in web analytics tools like Google Analytics and other SEO analytics platforms
• Excellent communication skills to collaborate with teams and present findings effectively
• Up-to-date knowledge of SEO best practices, search engine algorithms, and industry trends
• Understanding of on-page and off-page SEO techniques
• A bachelor's degree in Marketing, IT, or a related field is preferred