Search Engine Marketing Specialist

Responsibilities:

• Plan and execute comprehensive paid digital marketing strategies, leveraging Google Search, Bing Search, Google Analytics, YouTube Ads, Google Discovery Ads, and Demand Gen campaigns.
• Measure and analyze the performance of all digital marketing campaigns, and evaluate them against pre-defined goals, focusing on ROI and KPIs.
• Identify key trends and insights from the data, and utilize these insights to optimize spending and overall campaign performance.
• Brainstorm innovative and sustainable growth strategies to ensure the continuous evolution of digital marketing initiatives.
• Strategize, implement, and assess experiments and conversion tests to improve campaign effectiveness and efficiency.
• Collaborate closely with internal teams to develop and enhance ad copies and landing pages, as well as to optimize the user experience throughout the customer journey.
• Coordinate with the content and design team to create compelling ad assets.
• Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.
• Foster collaborations with Google Partners to drive business growth and expansion.
• Implement and monitor conversion points, and optimize user funnels for maximum conversion rates.
• Evaluate emerging technologies and provide insights and recommendations for their adoption where appropriate.

Requirements and Skills:

• A minimum of 3-5 years of experience in digital marketing is required.
• Demonstrable experience in setting up and optimizing Google Ads, Bing Ads, and social media campaigns.
• Highly creative with a proven ability to identify target audiences and design digital campaigns for effective lead generation.
• Experience in conducting A/B and multivariate experiments to enhance campaign performance.
• Strong analytical skills and a data-driven approach to decision-making.
• Profound knowledge of analytics tools such as Keyword Planner, Performance Planner, Google Analytics 4 (GA4), Google Tag Manager.
• Familiarity with Google Ads Editor, Bing Editor, Tableau, and Salesforce is preferred.
• Proficiency in using MS Office Suite, particularly Excel and PowerPoint.
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
• Experience in optimizing landing pages and user funnels to drive higher conversion rates