Search Engine Marketing Specialist

As a Paid Search Analyst / Paid Search Campaign Manager, your role will involve managing and optimizing SEM campaigns across various search engines. You will be responsible for analyzing and reporting on campaign performance metrics to stakeholders, as well as developing strategies to improve ad performance and ROI. Monitoring and analyzing competitor activities in the SEM landscape will also be part of your responsibilities. Additionally, you will collaborate with content and design teams to create engaging ad copy and landing pages. It is crucial to stay updated with the latest trends and best practices in SEM and PPC advertising. Your qualifications for this role include a Bachelor's degree in Marketing, Business, or a related field, along with 2-7 years of experience in SEM or digital marketing. A proven track record of managing successful SEM campaigns is essential. Strong analytical skills and proficiency in tools such as Google Analytics, Google Ads, and other SEM platforms are required. You should have the ability to work independently and as part of a team, along with excellent communication and organizational skills. Key Responsibilities: - Manage and optimize SEM campaigns across various search engines - Analyze and report on campaign performance metrics to stakeholders - Develop strategies to improve ad performance and ROI - Monitor and analyze competitor activities in the SEM landscape - Collaborate with content and design teams to create engaging ad copy and landing pages - Stay updated with the latest trends and best practices in SEM and PPC advertising Qualifications: - Bachelor's degree in Marketing, Business, or a related field - 2-7 years of experience in SEM or digital marketing - Proven track record of managing successful SEM campaigns - Strong analytical skills and proficiency in tools such as Google Analytics, Google Ads, and other SEM platforms - Ability to work independently and as part of a team - Excellent communication and organizational skills If you possess skills such as Google Ads, Keyword Research, Google Analytics, Data Analysis, Bid Management, Competitor Analysis, PPC Strategy, and Microsoft Excel, we encourage you to share your CV for consideration.,