Search Engine Marketing - Associate/Senior Associate

In this role at Grant Thornton INDUS in Kolkata, India, you will be responsible for managing and optimizing paid search campaigns on platforms like Google and Bing Ads. Your key responsibilities will include: - Assisting in developing, implementing, and managing paid search campaigns in alignment with marketing objectives - Conducting keyword research and analysis to identify high-performing search terms - Monitoring and analyzing campaign performance metrics, and providing regular reports - Collaborating with SEO, web, content, and other marketing teams to align paid search strategies with overall goals - Recommending and conducting ongoing A/B testing - Keeping up to date with industry trends to enhance campaign performance - Supporting the SEM Manager with various tasks and projects as required To succeed in this role, you should possess the following skills: - Proficiency in Google Ads, Bing Ads, and other PPC platforms - Strong analytical skills to interpret complex data sets - Excellent communication and collaboration skills - Detail-oriented with a focus on data accuracy and integrity - Ability to manage multiple projects and meet deadlines in a fast-paced environment Qualifications and experience required for this role include: - Minimum of 2+ years of hands-on experience in paid search advertising - Google Ads certification - Experience in creating and implementing B2B search campaigns - Familiarity with SEO and other digital marketing channels - Experience with Marketo, Microsoft Dynamics, Demandbase, and web analytics tools If you are passionate about digital marketing and possess the necessary skills and experience, we encourage you to share your CV with us at rinku.giri@us.gt.com. Join our team at Grant Thornton INDUS and become a part of a high-trust, high-performance culture where your contributions are highly valued.,