Script Writer

As a Copywriter for Retention Marketing at Frido, you will play a crucial role in creating engaging content that resonates with our audience. Your responsibilities will include: - Writing engaging Meta Ads, Creator style, User-Generated Content (UGC), and product advertisement scripts for D2C brands. - Developing creative and concise scripts for Reels and short videos tailored for creators. - Researching and identifying relevant script topics based on current trends and audience interests. - Conducting thorough research on products, industry trends, and keywords to write script content. - Crafting well-structured screenplays that effectively visualize concepts and narratives. - Analyzing the performance of written scripts and iterating quickly to enhance engagement and effectiveness. - Collaborating with the creative team to ensure scripts align with the overall content strategy and brand voice. - Staying updated on industry trends, best practices, and emerging platforms to create cutting-edge content. To excel in this role, you should have: - Proven experience in writing UGC and product advertisement scripts for D2C brands. - Proven experience in writing engaging reels and short video scripts for creators. - Strong research skills to identify relevant topics and gather necessary information for scripts. - Experience in understanding products, trends, and keywords to inform script content. - Proficiency in writing screenplays and visualizing concepts through words. - Good analytical skills to assess script performance and make data-driven improvements. - Ability to work in a fast-paced environment and iterate quickly based on feedback and performance metrics. - Exceptional written and verbal communication skills. Key Performance Indicators (KPIs) for this role include: 1. Engagement Metrics: Measure the effectiveness of scripts in driving views, likes, shares, and comments. 2. Conversion Rates: Assess how well the scripts drive desired actions such as product purchases or sign-ups. 3. Audience Retention: Monitor the retention rate of viewers throughout the video content. 4. Content Relevance: Evaluate the alignment of scripts with current trends, audience interests, and brand messaging. 5. A/B Testing Success: Implement and analyze A/B tests to continually refine and improve script performance. 6. Response Time: Ability to iterate and update scripts quickly based on performance data and feedback. 7. Feedback Quality: Gather and utilize feedback from the creative team and audience to enhance script effectiveness. 8. Creativity and Innovation: Track the originality and creative quality of the scripts produced. If you are a creative and experienced scriptwriter passionate about script writing and marketing, we invite you to join us at Frido. Send your resume, cover letter, and writing samples to shrushti.r@myfrido.com.,