JOB BRIEF Promotes and markets books through campaigns, coordinates with authors and publishers, analyzes sales data, manages events, and increases brand visibility to boost book sales. PRIMARY RESPONSIBILITY 1. Develop targeted marketing strategies for higher education textbooks and materials. 2. Collaborate with educational institutions, faculty, and authors for promotions. 3. Organize academic events, webinars, and book fairs to increase visibility. 4. Conduct market research to understand academic trends and student needs. 5. Monitor sales data and adjust campaigns to maximize reach and impact. EDUCATION a. Minimum Education :- Bachelor’s degree in Marketing, Business Administration, Communications, English, or a related field. b. Technical Education :- Knowledge of both traditional (print ads, events, book fairs) and digital marketing techniques. EXPERIENCE a. Minimum Experience :- 5 years b. Minimum Experience :- 3 Years in Publishing Company BEHAVIROUAL SKILLS a. Creativity – Develop innovative marketing ideas to promote books. b. Communication – Strong skills to coordinate with authors, publishers, and teams. c. Organizational Ability – Manage multiple campaigns and events efficiently. d. Adaptability – Adjust strategies based on market trends and feedback. e. Customer Focus – Understand readers’ preferences and target audiences. TECHNICAL SKILLS: a. Print Advertising – Knowledge of designing and placing ads in newspapers, magazines, and journals. b. Event Planning – Organizing book launches, signings, and fairs to promote print books. c. Distribution Channels – Understanding bookstore networks and physical distribution logistics. d. Promotional Materials – Creating brochures, posters, and flyers for print marketing. Market Research – Analyzing print readership trends and sales data to tailor campaigns