Job
Description
Marketing Analytics - Customer Data Platforms Job Location:- Bangalore/Gurgaon/Hyderabad/MumbaiAbout S&C - Global Network (GN) :- Accenture GN's Data & AI (AI Hub India) practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling to outperform the competition. Qualifications WHATS IN IT FOR YOU?As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.What you would do in this roleA Consultant/Analyst for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers. Key Duties and Responsibilities: Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc. Provide deep domain expertise in our clients business and broad knowledge of digital marketing together with a Marketing Strategist industry Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc. Assess and audit the current state of a clients marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect. Conduct stakeholder interviews and gather business requirements Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution Prioritize CDP use cases together with the client. Create a strategic CDP roadmap focused on data driven marketing activation. Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the clients needs. Provide hands-on support and platform training for our clients. Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc. Work with Business Analysts, Data Architects, Technical Architec
