Salesforce Techno Functional Lead - Marketing Cloud

Location: India (Chennai/Trichy/Bangalore / Mumbai/ Pune.)

Experience Level: 9 - 12 years

Lead end-to-end design and implementation of Salesforce Marketing Cloud Next solutions.

• Define scalable architecture for data ingestion, segmentation, and personalization workflows.
• Translate business requirements into technical specifications aligned with Marketing Cloud Next capabilities.
• Leverage modules such as Data Cloud, Flows, Personalization, Marketing Intelligence, and Content management .

Integrate MC Next with Health Cloud and Data Cloud to enable unified customer journeys.

• Optimize data flows using Data Streams, Data Graphs, and real-time event triggers.
• Collaborate with cross-functional teams (CRM, data, analytics, and creative) to deliver on project goals.
• Lead a team of developers and marketing automation specialists through the build and deployment lifecycle.
• Establish best practices, governance, and performance measurement frameworks.
• Act as a trusted advisor for clients on marketing automation, personalization, and customer engagement strategy.
• Conduct workshops and presentations to educate stakeholders on Marketing Cloud Next capabilities.
• Stay updated on Salesforce roadmap and new features for Marketing Cloud Next and Data Cloud.
• Mentor junior consultants and contribute to internal knowledge-building initiatives.

Required Skills & Qualifications

• 8+ years in digital marketing technology, with exposure to Salesforce Marketing Cloud Next and Data Cloud).
• Hands-on experience with Marketing Cloud Next.
• Knowledge of data modeling, ETL, and real-time data activation
• Strong client-facing and communication abilities.
• Proven leadership and mentoring experience.
• Analytical mindset with a focus on measurable marketing outcomes.
• Certifications:
• Salesforce Marketing Cloud Consultant or Admin
• Salesforce Data Cloud Consultant (is a Plus)

Kindly share your updated resume to Tushar.Bhave@mastek.com

We will connect you shortly.