Sales Trainer

Role Objective

We are looking for a high-impact On-Field Sales Trainer with hands-on field sales experience and sales training experience to enable and uplift the performance of Area Sales Managers (ASMs) and on-field sales teams. This role is deeply field-embedded and focused on translating sales strategy into consistent, on-ground execution, where ASMs actively engage with both sellers and buyers to drive deal closures.

Key Responsibilities

Conduct live, on-field training and coaching through joint calls, ride-alongs, and market visits with ASMs and sales teams Coach ASMs on end-to-end deal closure involving both sellers and buyers, including negotiation, objection handling, and closure techniques Enable ASMs to become strong field coaches and people managers capable of driving team performance Drive excellence in territory planning, market coverage, and channel/seller management Deliver practical product, market, and competitive training aligned to real field scenarios Identify capability gaps using field observations and data; design targeted training interventions Create and maintain field-ready training tools such as playbooks, coaching guides, and objection-handling frameworks Act as a feedback bridge between field teams and Sales, Product, and Marketing functions

Mandatory Requirements

Proven hands-on on-field sales experience in a territory-driven or channel-led sales environment Prior experience in sales training, field coaching, or capability building (good to have) Strong understanding of ASM-led sales models where managers actively engage with sellers and buyers to close deals Demonstrated ability to coach adult learners and influence field teams Willingness to travel extensively and operate in high-intensity field environments

Key Skills & Attributes

Strong facilitation and on-ground coaching capability Excellent communication and stakeholder management skills High observation, diagnosis, and feedback ability Strong execution focus with a performance-driven mindset

Success Measures

Improved quality of seller and buyer conversations led by ASMs Higher deal conversion and closure effectiveness Faster capability ramp-up of ASMs and field sales teams Consistent execution standards across territories Why This Role Matters This role ensures that training directly translates into real deal closures, stronger sellerbuyer engagement, and sustained revenue growth through superior field execution.