Sales Officer

ROLE DESCRIPTION Job Title / Level / Band Position Reports into Front Line Sales Personnel Product In-charge Why this Role exists; and how it contributes to the overall mission/objective of the organisation Job purpose is to implement / deliver end-to-end sales delivery at the frontline by way of market development activities, sales initiatives, ensuring right visibility and driving promotions at dealer / distributor level. Expectations from the Role / Job END RESULTS MAJOR ACTIVITIES - - - Complete ownership of delivery of secondary sales : in terms of product group wise, SKU wise, dealer-wise in terms of achievement of targets & numbers Appoint new dealers within the territory assigned and ensure proper coverage / conversion of existing / new dealers. Sales Achievement Facilitate execution of dealers orders (for new and existing dealers) at point of sales. Ensure optimum secondary sales by timely executing the mandate given by the PICs. - Work closely with the dealers to ensure right demand forecasting and proactively sharing the information with the Product In-charges Support Product In-charges in sales promotion and scheme execution activities Ensure counter share objectives are met at dealer touch-points. Further strengthen the visibility of USHA products in those dealer locations in terms of dedicated windows, in shop branding panels, pillars, etc. - - Promotion Management - - Execute launch programs in terms of having the right placement and promotion of new products Execute various schemes that are launched to incentivise the channel and ensure high productivity / sales achievement through such schemes and initiatives. - Provide trainings to the in-shop promoters, salesmen at dealer point of sales and support them for any queries / issues related to the product / service.