Sales Officer

Designation:

Role Overview

The Sales Officer is responsible for achieving primary and secondary sales targets, expanding distribution reach, managing distributor relationships, and ensuring effective market execution. The role requires a proactive individual who can drive growth through effective territory planning, strong market connect, and collaboration with trade partners.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets as per company objectives.
• Manage and develop the distributor and retailer network to ensure availability and visibility of products in the market.
• Plan and execute daily market beats, ensuring adequate coverage of retail outlets and productive calls.
• Implement sales schemes, trade offers, and promotional activities as directed by the management.
• Monitor stock levels and coordinate timely order booking, billing, and collection through the distributor.
• Track competitor activities and provide regular market feedback to the management.
• Ensure compliance with company policies, pricing structures, and trade margins.
• Maintain daily reporting through Sales MIS / mobility app for sales performance and outlet coverage.
• Coordinate with the accounts, logistics, and marketing teams to ensure smooth execution of sales operations.
• Support the distributor in managing claims, damage settlements, and financial reconciliations.

Key Performance Indicators (KPIs)

• Achievement of primary & secondary sales targets.
• Numeric & weighted distribution growth.
• Outlet coverage and productive call ratio.
• Execution of schemes and visibility drives.
• Distributor ROI and stock hygiene.
• Timely collection and claim settlements.

Qualifications and Experience

• Graduate / Postgraduate in Business, Marketing, or a related field.
• 25 years of experience in FMCG or Consumer Durables sales (Channel / General Trade).
• Proven experience in managing distributors and retail networks.
• Strong negotiation, communication, and relationship management skills.
• Working knowledge of Excel, MIS, and mobility-based sales reporting tools.

Personal Attributes

• Self-motivated with a strong result orientation.
• Good analytical and planning abilities.
• Team player with leadership potential.
• Willingness to travel extensively within the assigned territory.

  ole & responsibilities

Preferred candidate profile