Job
Description
As a Marketing and Sales Operations Specialist at Neotas Limited, you will have a diverse set of responsibilities focused on optimizing marketing and sales efforts. Your role will involve supporting the development, design, and management of sales and marketing collateral, as well as providing actionable intelligence. Collaboration with both marketing and sales teams will be crucial to ensure seamless operations, effective lead management, and improved conversion rates. Additionally, you will be responsible for maintaining data integrity, tracking performance metrics, and implementing processes to enhance efficiency. Your key responsibilities will include: Marketing / Sales Collateral: - Providing assistance with collateral design, refinements, and adjustments. - Ensuring that design and content reflect a deep understanding of UK, US, and other regional preferences to enhance audience relevance. - Incorporating language nuances, spelling variations, and cultural context where applicable. Marketing Operations: - Assisting in implementing and optimizing marketing automation processes such as workflows, lead nurturing cadence, lead scoring, email campaigns, and custom CRM objects. - Tracking and analyzing key marketing performance metrics, including ROI, conversion rates, and progression through the sales funnel. - Managing data integrity and accuracy. - Overseeing Google Analytics to track traffic, visitor engagement, conversions, demographics, and user behavior. Marketing Process Optimization: - Standardizing marketing workflows, planners, and procedures to drive efficiency and consistency. - Facilitating seamless collaboration between marketing and sales teams. - Optimizing website conversion rates for sales qualified inbound lead generation. Lead Management & Pipeline Support: - Assisting sales team with lead scoring, segmented follow-ups, and playbooks to improve effectiveness and conversions. - Supporting sales team in data collection for outbound campaigns. Sales Operations: - Developing and maintaining training materials, sales playbooks, and guidelines to improve team effectiveness. - Supporting sales team in planning and executing campaigns, events, and webinars for consistent lead generation. - Assisting finance with pricing, contracts, and streamlining invoicing processes. - Maintaining a central repository of sales and marketing collateral for easy access. - Ensuring active engagement with ongoing conversations and open deals. - Gathering competitive intelligence and assisting in social media marketing and events. Qualifications & Experience: - Bachelor's degree in Marketing, Business, or related field, or equivalent experience in Customer Success, Project Management. - 2+ years of experience in marketing operations, sales operations, or related roles in a global space. - Proficiency with CRM platforms, designing tools, marketing automation tools, and Google Analytics. - Ability to manage multiple projects and prioritize tasks in a fast-paced environment. - Excellent communication, collaboration skills, and familiarity with sales enablement tools. Key Competencies: - Flexible, quick learner, critical-thinking skills. - Proactive, organized, detail-oriented. - Ability to work independently and collaboratively in a fast-paced environment. Neotas Limited offers a competitive salary and benefits package, the opportunity to work with cutting-edge technology in a growing organization, a supportive and collaborative team environment, and exposure to working with industry experts to help you gain strategic insights and accelerate your career growth. If you are passionate about making a difference, we would love to hear from you!,
