Job Overview: As the Sales and Marketing Manager for our exotic vegetable company, you will be responsible for developing and executing strategic marketing initiatives and sales plans that drive revenue growth and enhance our brand awareness. You will work closely with various teams to research market trends, identify customer needs, and develop innovative marketing strategies tailored to our distinct product offerings. Key Responsibilities: 1. Strategic Planning & Execution: - Develop and implement comprehensive sales and marketing strategies to promote the company’s range of exotic vegetables. - Analyze market trends and competitors to identify opportunities for growth and differentiation. - Set annual sales and marketing targets and monitor progress toward achieving them. 2. Market Research: - Conduct thorough market research to understand consumer preferences and trends in the exotic vegetable market. - Gather and analyze data on customer demographics, interests, and purchasing behavior to inform strategic decisions. - Identify and pursue new market opportunities, including online and retail sectors. 3. Brand Management: - Develop and maintain the brand identity and ensure consistency across all marketing materials and channels. - Create and oversee marketing campaigns (digital, print, social media, etc.) to enhance brand visibility and product awareness.

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Sales and Marketing Executive