Enterprise Marketing Specialist Everstage

3.0 - 7.0 years

0 Lacs

chennai, tamil nadu

On-site

As the Enterprise Marketing Specialist, you will be responsible for creating industry-specific marketing experiences tailored to enterprise buyers. Rather than generic campaigns, you will develop targeted marketing journeys that address the unique challenges faced by different industries. Your role involves translating complex product features into narratives that resonate with specific industry pain points, ultimately driving pipeline growth. Your key responsibilities will include: - Conducting research and analysis on specific industry segments to identify buying patterns, competitive landscapes, and pain points for targeted account selection and vertical campaign strategy. - Developing messaging frameworks and value propositions specific to each industry that effectively communicate product capabilities to enterprise clients. - Performing deep account research and persona mapping within target verticals to create highly relevant campaign messaging across various platforms. - Building and launching industry-focused campaigns through channels such as email, paid media, direct mail, webinars, and industry events. - Managing multiple vertical campaigns simultaneously, monitoring performance metrics, conducting experiments for optimization, and sharing market insights with product and go-to-market teams. - Collaborating with product marketing, design, and sales teams to align vertical campaigns with product roadmaps and oversee end-to-end project delivery. This role is ideal for candidates who possess: - 3-5 years of product marketing or account-based marketing experience, showcasing the ability to translate complex product capabilities into market-relevant messaging. - Expertise in vertical marketing, including industry-specific campaigns, messaging, and go-to-market strategies. - Strong understanding of enterprise SaaS business and sales-led motions. - Familiarity with MAPs and CRMs (HubSpot preferred) as well as ad and intent platforms. - The skill to craft compelling industry narratives and engaging copy that captures the attention of vertical decision-makers. - Thriving in fast-paced environments and staying updated on the latest marketing trends, tactics, channels, and technologies. If you are looking to leverage your marketing expertise to drive targeted campaigns tailored to specific industries and enjoy collaborating with cross-functional teams in an agile environment, this role offers an exciting opportunity for professional growth and impact.,

Posted 4 days ago

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