Retention Marketing (Ecommerce)

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About the Role

Gokwik (COD-to-prepaid conversions, checkout flows)

repeat purchases, improve LTV, increase prepaid conversions, and reduce cancellations/RTO

Key Responsibilities

1. Retention Strategy & Lifecycle Ownership

• Own end-to-end retention funnel:

  Repeat Rate, LTV, RTO reduction, Prepaid conversion uplift

  .
• Build structured lifecycle journeys for new, active, at-risk, and churned customers.

2. Gokwik (Checkout & Conversion Optimization)

• Manage & optimize Gokwik workflows including:
• COD-to-Prepaid nudges
• Smart checkout optimisation
• RTO reduction funnels
• Prepaid incentive campaigns
• Upsell & cross-sell on checkout
• Analyse checkout funnel drop-offs & improve overall conversion rate.

3. Netcore (Email/SMS Automation)

• Build advanced automation journeys using Netcore for:
• Welcome flow
• Abandoned Cart
• Browse Abandonment
• UGC & Review flow
• Post-purchase education
• Winback journeys
• Churn prevention
• Set up A/B tests, personalised content, and multi-channel automation.

4. WhatsApp Marketing

• Plan & execute WhatsApp campaigns for launches, sales, education, and retention.
• Build targeted WhatsApp segments through Gokwik + Shopify + Netcore integrations.

5. Customer Segmentation & Insights

• Build deep customer segments using RFM, behaviour, location, product category, frequency, and value tiers.
• Use Gokwik & Netcore analytics to identify high-value cohorts and re-engagement opportunities.

6. Data & Performance Reporting

• Track KPIs:
• Repeat Order Rate
• Time-to-Reorder
• CLTV
• AOV uplift
• Prepaid conversion %
• RTO %
• Flow performance & campaign ROI
• Build weekly & monthly performance reports.

7. Collaboration

• Work with the product, creative, performance marketing, and customer experience teams to align retention strategy.
• Provide insights to improve product pages, checkout UX, and post-purchase experience.

Requirements

• 25 years of experience in Ecommerce retention.

• Mandatory experience with Gokwik and Netcore.

• Strong understanding of ecommerce checkout funnels, RTO reduction strategies, and prepaid incentives.
• Hands-on experience with lifecycle automation and CRM segmentation.
• Strong analytical skills in Excel, GA, and campaign dashboards.
• Excellent communication & copywriting ability.
• Ability to work fast, iterate, and run data-backed experiments.

Good-to-Have

• Experience in D2C brands (fashion, beauty, lifestyle, or spiritual categories).
• Experience with Klaviyo, Interakt, or WebEngage.
• Ability to write content in English + Hindi.
• Shopify experience.

What You Get

• Chance to build the retention engine of a rapidly growing Indian ecommerce brand.
• Ownership, impact, and fast learning.
• High-growth work environment with creative freedom.

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