Offline Marketing Manager Maccure Hospital

2.0 - 6.0 years

0 Lacs

delhi

On-site

Maccure Hospital Pvt. Ltd. is a reputable multi-center healthcare group in West Delhi, managing three distinguished hospitals. Maccure Hospital Janakpuri is a modern hospital specializing in mother & child care, equipped with LDR suites, NICU, and maternity packages. Maccure Hospital Dwarka is a boutique hospital focusing on birthing, IVF, and pediatric services, providing premium care and a spiritual birthing experience. Aastha Hospital Vikaspuri is a 50-bedded NABH-accredited multispecialty hospital with a strong reputation in general medicine, surgery, ICU, orthopedics, and gynecology, serving the local community for over 18 years. As the patient base continues to grow and the brand story strengthens, we are looking to enhance our local presence and community engagement. We are currently seeking a full-time Offline Marketing Manager based in West Delhi, who will be responsible for driving footfall, trust, and referrals across all three hospital centers. The ideal candidate should have a deep understanding of the local population and be capable of executing fieldwork, local networking, BTL campaigns, event coordination, and outreach activities. Strong connections in areas like Janakpuri, Vikaspuri, Dwarka, Tilak Nagar, Uttam Nagar, Rajouri Garden, Najafgarh, and Sagarpur are highly desirable. Key Responsibilities: - Establish strong relationships with local RWAs, schools, playgroups, gyms, salons, resident clubs, and societies for targeted outreach. - Coordinate various outreach activities such as door-to-door leaflet drops, health camp tie-ups, and engaging with local influencers. - Plan and execute BTL activations including baby shower events, school health talks, vaccination drives, and awareness kiosks at local markets. - Build relationships with local doctors, chemists, and clinics for referral-building. - Collaborate with the marketing team to onboard referring doctors and maintain rapport. - Organize local offline campaigns, event branding, stall displays, and printed material distribution. - Track field visits, leads generated, and suggest hyperlocal strategies for each hospital center. Qualifications: - Minimum 2-4 years of experience in field/territory marketing, preferably in healthcare, diagnostics, insurance, education, or FMCG sectors. - In-depth knowledge of West Delhi geographies and a strong network of local vendors and influencers. - Excellent communication skills in Hindi and English, ability to travel daily between hospital locations. - Self-driven, confident, result-oriented, with a Bachelor's degree in Marketing, Mass Communication, Business, or equivalent. Location: Field-based in West Delhi (Janakpuri, Vikaspuri, Dwarka, nearby areas) What We Offer: - Opportunity to grow with a trusted healthcare brand in Delhi. - Autonomy and flexibility to create impactful local strategies. - Support from in-house marketing, design, and digital teams. Apply Now: Send your CV and details of past local campaigns or partnerships to maccurehospital@gmail.com.,

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