Public Relations Specialist

Job Description: As a Public Relations Specialist, your role involves enhancing the company's brand awareness and corporate image. You will develop and execute effective PR plans to convey brand messages through compelling media concepts and stories. Leveraging various media channels, you will maximize brand exposure and foster positive relationships with media, influencers, and related parties. Your responsibilities also include managing an external PR agency, analyzing and reporting PR campaign results, and spearheading performance marketing initiatives. Key Responsibilities: - Enhance brand awareness and corporate image - Develop and execute effective PR plans - Translate brand messages into media concepts and compelling stories - Utilize various media channels for brand exposure - Cultivate strong relationships with media, influencers, and related parties - Create and edit news releases, speeches, articles, and other editorial collateral - Oversee an external PR agency - Analyze and report PR campaign results - Drive performance marketing through specific experience Qualifications Required: - Minimum 1 year of Public Relations experience in the Financial Services industry - Strong media relationships and a successful track record in PR campaigns - Experience in a financial services environment is advantageous - Excellent networking and relationship-building skills - Goal-driven with the ability to thrive in fast-paced environments (Note: SPECIFIC_EXPERIENCE refers to the specific experience or skills required for the role, which should be filled with relevant details from the job description),