Public Relations Officer

0 years

1 - 0 Lacs

Posted:2 days ago| Platform: SimplyHired logo

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Work Mode

On-site

Job Type

Full Time

Job Description

In a hospital, a PRO (Public Relations Officer or Patient Relations Officer) manages communication between the institution, the public, patients, and media, acting as a bridge to build trust, manage reputation, and resolve concerns, handling everything from media inquiries and event planning to patient feedback and crisis communication to ensure a positive, transparent, and patient-friendly environment. Key Roles & Responsibilities

  • Public & Media Relations: Writing press releases, managing social media, coordinating with journalists, and representing the hospital to the outside world.
  • Patient Experience: Serving as a liaison for patient inquiries, feedback, and complaints, ensuring smooth experiences from admission to discharge.
  • Community Engagement: Organizing health camps, awareness campaigns, and outreach programs to build community ties.
  • Crisis Management: Providing accurate information and maintaining calm during emergencies or public health issues.
  • Reputation Management: Shaping and protecting the hospital's image, highlighting achievements, and building trust.

Essential SkillsExcellent Communication & Interpersonal Skills, Empathy & Cultural Sensitivity, Problem-Solving & Diplomacy, and Understanding of Healthcare Regulations.

Job Types: Full-time, Permanent, Fresher

Pay: From ₹10,513.04 per month

Work Location: In person

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