Public Relations Officer (Hospital)

Job Description:

Position: Public Relations Officer (PRO)
Department: Administration
Reports to: Hospital Director / HR & Admin Head

Job Summary:

The Public Relations Officer (PRO) is responsible for managing the hospital’s image, reputation, and communication with patients, attendants, media, and external stakeholders. The role involves ensuring smooth communication, handling patient relations, organizing promotional activities, and maintaining a positive public image of the hospital.

Key Responsibilities:

1. Patient & Attendant Relations

• Act as the first point of contact for patient queries, concerns, and grievances.
• Ensure patient satisfaction by resolving complaints promptly and professionally.
• Provide information regarding hospital services, facilities, and processes.
• Coordinate with medical and non-medical staff to ensure smooth patient experience.

2. Public Relations & Communication

• Maintain good relations with patients, families, local communities, and media.
• Draft press releases, newsletters, and communication material for hospital publicity.
• Handle media inquiries, press coverage, and hospital events.
• Develop internal communication strategies to keep staff informed and motivated.

3. Marketing & Branding Support

• Assist in hospital branding, promotional campaigns, and awareness drives.
• Coordinate health camps, seminars, and community outreach programs.
• Support digital and social media presence of the hospital.

4. Administrative & Liaison Work

• Liaise with government departments, corporate clients, and insurance companies for smooth operations.
• Maintain patient feedback reports and share regular MIS with management.
• Support accreditation and quality audits by ensuring proper communication flow.

Skills & Competencies:

• Excellent communication and interpersonal skills.
• Strong problem-solving and conflict-resolution abilities.
• Good organizational and coordination skills.
• Professional demeanor with empathy and patience.
• Ability to handle pressure and maintain confidentiality.

Qualifications & Experience:

• Graduate / Postgraduate in Public Relations / Hospital Administration / Marketing.
• 2–5 years of experience in PR, preferably in a hospital or healthcare setup.
• Knowledge of healthcare regulations and patient rights is desirable.

Work Conditions:

• Based in hospital premises.
• Requires flexibility in working hours, including weekends or emergencies.

Job Type: Full-time

Pay: ₹10,735.60 - ₹38,527.50 per month

Work Location: In person