Public Relations Assistant

You will be responsible for shaping narratives, securing visibility, and ensuring the right buzz around everything the company does. As a proactive and sharp PR professional, you will act as the bridge between the brand, the media, and influencers. Your role will involve writing press releases, coordinating with influencers, and engaging with journalists effectively. Key Responsibilities: - Draft high-quality press releases, media pitches, and fact sheets. - Build and maintain media lists; pitch stories to relevant journalists and publications. - Work closely with PR agencies to ensure timely dissemination and media follow-ups. - Track coverage, compile reports, and extract insights. - Identify and onboard influencers aligned with the brand's voice and audience. - Coordinate influencer briefs, shoots, and timelines. - Review influencer content and ensure brand alignment before publishing. - Maintain relationships and negotiate deliverables and budgets where required. - Assist in planning and executing product launches, media drops, and PR events. - Work cross-functionally with digital, content, and brand teams to integrate PR efforts. Qualifications Required: - 4-5 years of experience in PR (in-house or agency). - Strong writing and editing skills to turn a brand brief into a media-worthy story. - Existing media and influencer network. - Well-versed in current trends across beauty, fashion, lifestyle, or D2C sectors. - Detail-oriented, deadline-driven, and collaborative.,