Public Relations Account Manager

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About Concept PR:

Concept PR is one of India’s leading full-service public relations agencies with deep domain expertise in financial communications. With decades of experience and a strong legacy in managing IPOs, financial institutions, and BFSI brands, we are trusted partners for clients looking to build reputation and influence in the financial world.

Role Overview:

We are seeking a passionate and strategic PR Account Manager to join our BFSI team in Mumbai. The ideal candidate will have a proven track record of managing PR for financial clients and a strong network within financial and business media. This is a client-facing role that demands media-savvy thinking, sharp communication, and a deep understanding of the BFSI ecosystem.

Key Responsibilities:

• Manage and grow key BFSI accounts including banks, NBFCs, insurance firms, mutual funds, fintech's, and capital markets clients.
• Plan and execute comprehensive PR strategies tailored to financial communication objectives.
• Draft and edit press releases, industry commentaries, media Q&As, and other editorial content.
• Build and maintain strong relationships with top-tier business and financial journalists.
• Proactively pitch stories, manage media interactions, and secure high-impact coverage.
• Monitor industry trends, policy changes, and competitor activity to provide strategic counsel to clients.
• Handle sensitive communications and crisis situations effectively.
• Collaborate with internal teams to deliver integrated PR campaigns.
• Mentor junior team members and contribute to knowledge sharing across the BFSI vertical.

Requirements:

• 4–8 years of experience in public relations, specifically with BFSI clients.
• Strong network of media contacts across business and financial publications.
• Excellent written and verbal communication skills with an eye for detail.
• Deep understanding of financial terminology, regulatory environment, and market developments.
• Ability to work in a fast-paced environment and manage multiple clients with poise.
• Prior experience handling IPO communications, quarterly earnings, and policy advocacy is a plus.