Product Marketing Manager (Media Asset Management)

5 - 9 years

0 Lacs

Posted:2 weeks ago| Platform: Shine logo

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Job Type

Full Time

Job Description

**Role Overview:** You are required to be a hands-on Product Marketing Manager for a US-based, venture-funded company transforming eCommerce visuals with AI-powered bulk photo editing. Your main responsibility will be to lead the 23-month GTM launch of the new Evolphin Zoom MAM. You will be in charge of launch execution, competitive positioning, cross-functional coordination, writing high-impact content, and guiding creative asset production. It is crucial to note that this is a builder role rather than a coordinator role, and you will collaborate directly with CXOs, Product, and Design teams to bring the next-generation AI platform to market swiftly. **Key Responsibilities:** - Plan and execute the 23-month GTM launch, defining phases, milestones, and deliverables. - Collaborate with Product and Business Owners to shape positioning, pricing, and UX priorities based on market and competitive insights. - Translate complex AI and MAM capabilities into clear, customer-facing value propositions. - Write and own product copy for website pages, solution pages, and demos. - Coordinate internal and freelance designers to create visuals, videos, and interactive demos (Arcade / Product Fruits / Intercom). - Manage GTM sprints in Asana or YouTrack, tracking critical path items and blockers. - Align content and campaigns with Growth/SEO, Sales, and Customer Success teams. - Collect beta feedback, analyze adoption metrics, and report actionable insights post-launch. - Ensure quality and brand consistency across all customer-facing assets. **Qualifications Required:** - 5+ years of experience in SaaS product marketing or GTM operations, preferably in DAM, MAM, or post-production video workflows. - Proven track record of delivering end-to-end launches on tight timelines. - Strong copywriting and storytelling skills for technical and AI-driven products. - Deep understanding of AI, automation, and cloud workflows in media management. - Experience creating demos, product tours, and visual briefs using modern marketing tools. - Familiarity with tools like Asana, YouTrack, HubSpot, Intercom. - Exceptional organizational and stakeholder management skills with a sharp eye for visual detail. (Note: Omitted the additional details of the company as it was not provided in the Job Description.) **Role Overview:** You are required to be a hands-on Product Marketing Manager for a US-based, venture-funded company transforming eCommerce visuals with AI-powered bulk photo editing. Your main responsibility will be to lead the 23-month GTM launch of the new Evolphin Zoom MAM. You will be in charge of launch execution, competitive positioning, cross-functional coordination, writing high-impact content, and guiding creative asset production. It is crucial to note that this is a builder role rather than a coordinator role, and you will collaborate directly with CXOs, Product, and Design teams to bring the next-generation AI platform to market swiftly. **Key Responsibilities:** - Plan and execute the 23-month GTM launch, defining phases, milestones, and deliverables. - Collaborate with Product and Business Owners to shape positioning, pricing, and UX priorities based on market and competitive insights. - Translate complex AI and MAM capabilities into clear, customer-facing value propositions. - Write and own product copy for website pages, solution pages, and demos. - Coordinate internal and freelance designers to create visuals, videos, and interactive demos (Arcade / Product Fruits / Intercom). - Manage GTM sprints in Asana or YouTrack, tracking critical path items and blockers. - Align content and campaigns with Growth/SEO, Sales, and Customer Success teams. - Collect beta feedback, analyze adoption metrics, and report actionable insights post-launch. - Ensure quality and brand consistency across all customer-facing assets. **Qualifications Required:** - 5+ years of experience in SaaS product marketing or GTM operations, preferably in DAM, MAM, or post-production video workflows. - Proven track record of delivering end-to-end launches on tight timelines. - Strong copywriting and storytelling skills for technical and AI-driven products. - Deep understanding of AI, automation, and cloud workflows in media management. - Experience creating demos, product tours, and visual briefs using modern marketing tools. - Familiarity with tools like Asana, YouTrack, HubSpot, Intercom. - Exceptional organizational and stakeholder management skills with a sharp eye for visual detail. (Note: Omitted the additional details of the company as it was not provided in the Job Description.)

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