Product Management Executive

Dear Candidate,

Greetings! Hope this mail finds you well.

We have an urgent opening for one of the leading footwear brand.

PFB the details.

Role: Product Management Executive

Location: Coimbatore:

Experience: 3+ years

Summary:

• Should have experience in any

  product-based industry

   like FMCG, manufacturing, etc. (

  Not from IT or software background

  ).

• Hindi speaking is a must

  .
• Must be willing to

  travel to North India

   for

  2 to 3 weeks every month

  .

Department: Product Management - PMT

- Continuously analyse and report changes in Market trends of all individual states under North Region (North India), Sharing these findings with Central PMT for Product and Portfolio improvement.

- Supporting the Development of Product portfolio for Region considering each state requirements.

- Preparing and sharing Inputs for New Product development with Central PMT.

- Working with the State sales team to improve Product Launch, Product Market reach and Portfolio reach.

- Product introduction to sales team & Product launch market feedback sharing.

- Supporting the sales team in achieving regional sales targets.

- Seasonal Planning & product requirement sharing for individual states.

- Vetting of regional sales plan, Ensuring supply against sales plan & Tradeshows in corresponding states.

Market Analysis:

Conduct thorough market research to understand customer needs, industry trends, and competition.

Identify target customer segments and create buyer personas to guide product positioning.

Go-to-Market Strategy:

Develop a comprehensive GTM strategy for new and existing products.

Product Launch:

Plan and execute product launches, including setting clear launch goals and timelines.

Collaborate with the Central team and individual State teams to ensure successful product releases in the North region.

Sales Enablement:

Create sales collateral and training materials to equip the sales team with the knowledge and tools needed to sell the product effectively. 

Marketing Support:

Understand market requirements and collaborate with State teams to assist the central team by suggesting marketing campaigns and materials (e.g., website content, press releases, social media content) that drive product awareness and demand.

Competitive Analysis:

Stay up-to-date on industry trends and competitive products, providing insights to guide product strategy adjustments.

If the above mentioned specifications suit your role, feel free to apply.

Thanks & Regards,

Ria Dey

ria.dey@cielhr.com