Product Director - Communications

Product Director Communications & Brand Strategy

Apply via this link: https://www.linkedin.com/jobs/view/4349611236/

Location:

Bhopal (On-site)

Organisation:

Toprankers (www.toprankers.com)

Compensation:

Best-in-industry | Budget not a constraint for the right profile

Role Overview

Toprankers is hiring a

Product Director Communications

to

own and elevate our brand narrative across digital platforms

. This role is designed for a high-impact communications leader with

48 years of experience

who has already

driven visible shifts in brand storytelling, social media presence, and content outcomes

in fast-growing companies.You will be responsible for transforming social media from a posting function into a

strategic brand and growth lever

.

Key Responsibilities

Brand Positioning & Narrative

Define and refine Toprankers

brand positioning, voice, and communication framework

.Lead narrative-building that strengthens brand authority, trust, and recall.Ensure consistency of messaging across all consumer-facing touchpoints.

Social Media Strategy & Scale

Own end-to-end

social media strategy

across Instagram, YouTube, LinkedIn, X, and emerging channels.Build platform-specific content strategies driven by audience insight and performance.Track success beyond vanity metricsengagement depth, funnel contribution, and brand impact.

Content Strategy & IP Building

Conceptualise and scale

distinctive content IPs

, series, and campaigns.Partner with academic, product, and leadership teams to convert domain expertise into compelling content.Oversee formats including short-form video, long-form video, live sessions, and thought leadership content.

Leadership & Collaboration

Lead and grow a

content and social media team

(in-house + agencies).Work closely with Growth, Product, Academic, and Founders Office teams.Act as final reviewer for brand communication and public messaging.

Ideal Candidate Profile

48 years of experience

in social media leadership, brand communications, or content strategy.Clear examples of

uplifting or changing a brand's social media narrative

.Experience working with

consumer internet, edtech, media-first companies, startups, or scaled digital brands

.Strong storytelling instincts with data-backed decision-making.Comfortable with ownership, fast execution, and ambiguity.Willing to work

on-site in Bhopal

.

Why Join Toprankers

Own communication strategy for a

market-leading edtech brand

.Direct impact on brand equity and long-term positioning.High autonomy and founder-level visibility.

Compensation is no bar

for high-calibre profiles.