Principal/Senior Designer

Senior Designer

The successful candidate will demonstrate expertise in creating dynamic, visually compelling designs tailored to business goals, with a particular emphasis on digital channels, including social media, email marketing, corporate website, and interactive experiences. This role requires a strategic mindset, technical mastery, and the ability to collaborate seamlessly across time zones.

Core Duties

• Collaborate with U.S.-based stakeholders to understand project objectives, develop creative briefs, and deliver designs aligned with business needs.
• Design innovative, high-quality visual assets for digital campaigns, email marketing (Marketo), social media, and multimedia content.
• Publish and manage website content using the Umbraco CMS, ensuring design consistency and adherence to brand guidelines.
• Create engaging slides and designs within Digideck, supporting sales efforts, pipeline growth and lead conversion initiatives.
• Develop concepts that resonate with B2B audiences, ensuring alignment with EQs brand guidelines and stakeholder requirements.
• Present creative concepts, iterative designs, and final outputs to U.S. stakeholders with clarity and professionalism.
• Produce motion graphics, videos, and animations, including developing storyboards and sourcing relevant visual and audio elements.
• Create high-impact PowerPoint presentations and other marketing and communication materials.
• Manage multiple projects simultaneously, ensuring deadlines are met without compromising quality.
• Stay updated on emerging design trends and technologies, particularly in digital and motion graphics.

Skills, Capabilities and Attributes

• Minimum of 4 years

  of experience in a design role, preferably in an agency or in-house team.
• Proficiency in

  English (verbal and written)

  for effective communication with U.S.-based teams.
• Expertise in

  Adobe Creative Cloud

  (InDesign, Illustrator, Photoshop, Acrobat, After Effects, and Premiere).
• Advanced skills in

  PowerPoint

  and experience creating visually compelling presentations.
• Experience in video production and motion graphics, including storyboarding and animation.
• A strong portfolio showcasing digital design work for B2B campaigns.
• Knowledge of the printing process and preparing artwork for production (advantageous).
• Photography and filming knowledge (advantageous).
• Work on PowerPoint presentations at an expert level.
• Experience designing for marketing automation tools like Marketo and CMS platforms like Umbraco. Basic knowledge of HTML and CSS helpful as well. (advantageous).
• Design compelling digital ads for display and social media platforms, ensuring adherence to platform-specific dimension requirements, industry best practices, and performance optimization techniques.
• Create cohesive designs for multi-channel campaigns, ensuring consistency in visual identity across channels while tailoring each design to maximize impact and effectiveness specific to the channel s unique requirements.

Key Attributes

• Exceptional attention to detail and a passion for delivering polished, high-quality work.
• Ability to manage projects independently while collaborating effectively with remote, multidisciplinary teams.
• A proactive attitude with a desire to continuously learn and adopt new design techniques and tools.
• Strong organizational skills and the ability to manage competing priorities in a fast-paced environment.
• Transform core messages into visually striking ads, distilling paragraphs of copy into concise, impactful text (often fewer than six words) paired with attention-grabbing designs that align with brand guidelines and effectively capture audience interest.

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