Principal Applied AI Analyst

SYNCMEDIA & ADTECH offers SYNC OS for Video Advertising, a leading-edge solution designed to measure media performance and optimize brand impact across both Linear and Digital video platforms. Leveraging advanced data, software, and marketing science, we accurately attribute consumer touchpoints across various channels and analyze their impact on key business metrics. Powered by the largest and highest quality commingled TV datasets and gold-class data science methodologies, our privacy-compliant solutions help top advertisers in India refine their media strategies and enhance brand attribution models.

Role Description

Principal Applied AI Analysts

What You Will Do:

• Use

  AI tools (ChatGPT, Gemini, Claude, etc.)

  to process and interpret large campaign & audience datasets.
• Design effective prompts to generate, refine, and validate

  media-performance insights

  .
• Work closely with our data science and strategy teams to

  automate workflows and improve accuracy

  .
• Translate complex data into

  clear, actionable insights

  for brands and agencies.
• Experiment with

  LLMs + analytics

  to uncover smarter ways of measuring audiences and media impact.

Who You Are:

• 13 years of experience in

  data analytics, media insights, or applied AI

  (MBA would be useful and internships count!).
• Comfortable working with

  Excel, Python, SQL

  , or any tool that helps you make sense of data.
• Curious about how

  advertising, audiences, and algorithms

  intersect.
• Strong communicator you can turn data outputs into narratives that make business sense.
• Detail-oriented, experimental, and eager to learn from both machines and people.

AI-powered audience measurement

we'd love to hear from you