PR Specialist

PRLab is an award-winning PR agency situated in Amsterdam, renowned for its innovative, data-driven approach to public relations. Specializing in assisting tech startups and scale-ups in building reputations, crafting compelling narratives, and achieving measurable impact in international markets, PRLab operates within a collaborative, fast-paced environment driven by creativity, transparency, and a passion for results. As a dynamic and experienced PR professional, you will have the unique opportunity to join our team and lead PR initiatives for PRLab itself. This role involves shaping the public image of a rapidly growing agency at the forefront of PR innovation. Your responsibilities will include developing and executing strategic PR campaigns, enhancing our global presence, and positioning PRLab as a thought leader in the PR industry. Key Responsibilities - Develop and implement PR strategies to elevate PRLab's brand globally. - Craft compelling press releases, thought leadership articles, and case studies that reflect PRLab's unique methodologies and client successes. - Secure podcast interviews for our founder. - Place contributed-content in key trade outlets. - Build and maintain relationships with international media, journalists, and industry influencers. - Secure high-impact media coverage in top-tier publications relevant to tech, startups, and PR. - Monitor media trends and proactively identify opportunities for PRLab to participate in timely conversations. - Organize and manage PRLab's participation in industry events, conferences, and awards. - Collaborate closely with PRLab's leadership, marketing, and client teams to ensure alignment of messaging and brand positioning. - Measure and report on the effectiveness of PR campaigns using data-driven metrics. Requirements - Minimum 3 years of international PR experience, preferably in the tech or agency sector. - Proven track record of securing media coverage in global outlets. - Excellent written and verbal communication skills in English; additional languages are a plus. - Strong network of international media contacts. - Deep understanding of the tech and startup ecosystem. - Creative thinker with the ability to craft engaging stories and adapt messaging for diverse audiences. - Experience working in fast-paced, multicultural environments. - Results-oriented, proactive, and able to work independently. What We Offer - Opportunity to shape the global reputation of a leading PR agency. - Work with a passionate, diverse, and innovative team. - Access to a network of international clients and media. - Professional growth and learning opportunities. - Flexible working arrangements. - Competitive salary and benefits. If you are ready to help us redefine PR, kindly send your CV, a brief cover letter, and examples of your international PR work to careers@prlab.co. We eagerly anticipate hearing from you!,