PR Executive

Job Title: PR Executive
Location: Andheri, Mumbai
Salary: ₹40,000 – ₹45,000 per month (CTC ~ ₹5 LPA)
Experience: 1-2 years preferred
Industry Segments: Real Estate, Wellness, Lifestyle, Health, Fashion

Job Overview

We are looking for a creative and detail-oriented PR Executive to join our communications team. You will be responsible for building strong media relations, crafting compelling brand narratives, tracking media coverage, and supporting strategic marketing communication efforts.

The ideal candidate will have experience with content creation, media outreach, and digital communications, along with a strong grasp of trends across real estate, wellness, lifestyle, health, and fashion sectors.

Key Responsibilities

Media Relations:

• Build and maintain relationships with journalists, influencers, and media outlets
• Draft and distribute press releases, media kits, and pitches
• Secure media coverage and manage PR campaigns

Research & Content Development:

• Conduct thorough research using online sources, interviews, and studies
• Generate ideas for articles, blog posts, and press stories
• Create high-quality, engaging, and accurate content aligned with the brand voice
• Proofread and edit written materials before publication

Marketing & Brand Communication:

• Support the development and execution of brand messaging and positioning
• Coordinate with internal teams for content alignment across digital and offline platforms
• Assist with event planning, promotional activities, and brand collaborations

Reporting & Analytics:

• Track media placements and compile PR reports
• Monitor industry trends and competitor activities
• Analyze campaign performance and suggest improvements

Required Skills & Qualifications

• Bachelor’s degree in Mass Communication, Journalism, Public Relations, or related field
• 1–3 years of experience in PR, communications, or content writing
• Excellent written and verbal communication skills
• Strong understanding of media landscape and influencer ecosystem
• Eye for detail and ability to adapt writing style across platforms
• Proficient in Microsoft Office and media monitoring tools

Preferred Qualities

• Prior experience in lifestyle, wellness, real estate, or fashion PR
• Ability to multitask and work in a fast-paced environment
• Creative mindset with a proactive approach to problem-solving

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

• Paid sick time

Application Question(s):

• What is your current monthly salary?

Work Location: In person

Expected Start Date: 04/08/2025