PR Assistant Manager - L

Job Description

Role: PR Assistant Manager Expereience: 4+ years Location: Noida Work mode: WFO Job Description Media Relations Media Outreach: Develop and maintain relationships with key media contacts. Ensure consistent and positive media coverage Press Releases: Create and distribute press releases, media kits, and other PR materials end to end Media Monitoring: Track and analyse media coverage to measure the impact and sentiment of media mentions Agency Coordination: Coordinate with the agency on media coverage, news peg, reports and other news related stuff, drive maximum visibility for the brand and senior leadership across platforms and verticals Brand Reputation Management Crisis Management: Prepare and implement crisis communication strategies. Respond promptly to any PR crises to mitigate negative impacts Public Perception: Monitor public sentiment and brand reputation. Develop strategies to enhance positive perception and manage any negative feedback Agency Collaborations Agency Outreach: Research about various PR, social agencies and pitch them for activations Work on brand brief, share it with the agencies, request brand decks and case studies, check on the SOW and commercial and do a comparative analysis Event Planning and Coordination Awards: Explore for relevant award opportunities for the brand and spokesperson Speaker Opportunities: Explore various panel discussion and keynote speaker opportunities for the spokesperson Event Management: Plan and execute events such as press conferences, product launches, and promotional events Event Promotion: Develop strategies to promote events through various channels to maximize attendance and engagement Brand Collaboration: Reach to various brands for collaboration during different events Content Creation and Management Content Development: Produce content, including press releases, articles, and responses Content Calendar: Develop and manage a PR content calendar to ensure timely and relevant communication Social Media Management Social Media Strategy: Develop and implement a social media strategy aligned with the brand s goals and work closely with the social media team Stakeholder Communication Internal Communication: Collaborate with internal teams to ensure consistent messaging and alignment with overall business objectives External Communication: Maintain effective communication with stakeholders, including customers, partners, and investors Strategic Planning PR Strategy Development: Develop and implement comprehensive PR strategies that align with the brand s objectives Market Research: Conduct research to stay informed about industry trends, competitor activities, and audience preferences Community Engagement Community Relations: Build and maintain relationships with community leaders, influencers, and other stakeholders CSR Initiatives: Develop and promote corporate social responsibility (CSR) initiatives to enhance the brand s image and community impact Budget Management Budget Planning: Develop and manage the PR budget. Ensure all activities are within budget and provide a good return on investment Resource Allocation: Allocate resources effectively to maximize the impact of PR activities