Ppc Specialist

Job Description

Job Description We are seeking a highly motivated and results-driven PPC Specialist to join our digital marketing team. The ideal candidate will be responsible for planning, executing, and optimising Pay-Per-Click (PPC) campaigns across multiple digital channels. You will leverage data analytics and creative strategies to drive ROI and improve overall campaign performance. Key Responsibilities: Plan, create, and manage a variety of PPC campaigns across digital platforms Monitor, analyze, and optimize existing campaigns for performance improvements Conduct keyword research and write compelling, high-performing ad copy Proof-read and edit ad content to ensure accuracy and effectiveness Make creative suggestions for advert design and templates Build and maintain strong client relationships and support business development Generate comprehensive analysis and reports on campaign performance Present data insights and performance reports to internal and external stakeholders Track budget utilization and adjust bids to maximise ROI Implement strategies to detect and mitigate click fraud risks Stay updated with latest trends in PPC, SEM, and digital advertising Technical Skills & Qualifications 3 - 4 years of relevant experience in managing PPC campaigns Strong analytical and data interpretation skills Solid understanding of SEO, SEM, and broader digital marketing principles Proficiency with advertising platforms like Google Ads, Facebook Ads, and Yahoo Ads Experience with analytics and reporting tools (e.g., Google Analytics, Tableau, Web Trends) Bachelor's degree in any discipline Requirements: Strong experience in PPC campaign management Proficient in analytics tools (Google Analytics, Tableau, etc.) Good understanding of SEO and digital marketing Strong communication, analytical, and presentation skills Problem-solver with a positive and accountable approach