PPC Specialist (Meta Ads)

Roles and Responsibilities:

• Plan, create, and manage

  Meta (Facebook & Instagram) ad campaigns

  to achieve performance goals (leads, sales, or engagement).
• Conduct

  audience research, ad copy creation, and creative testing

  to improve ROI.
• Monitor and optimize campaigns daily for

  CPC, CTR, CPA, and ROAS

  .
• Set up and manage

  Facebook Pixel, Conversion API, and custom events

  to track accurate campaign performance.
• Collaborate with the design and content team for effective ad creatives.
• Implement and manage

  marketing automation workflows

  (email drip campaigns, lead nurturing, re-engagement, etc.).
• Integrate

  CRM and automation tools

  (like HubSpot, Zoho, Active Campaign, or similar) with Meta Ads for smooth lead flow.
• Generate

  weekly and monthly performance reports

  with insights and improvement suggestions.
• Stay updated with the

  latest Meta policies, trends, and algorithm updates

  .

Requirements:

• Proven experience managing

  Meta Ads campaigns (Facebook & Instagram)

  with measurable results.
• Deep understanding of

  Meta Ads Manager, Pixel, and Conversion API setup

  .
• Knowledge of

  marketing automation tools

  (HubSpot, Zoho, Active Campaign, Mailchimp, or similar).
• Strong analytical skills and proficiency in

  Google Sheets / Excel

  for data tracking.
• Ability to handle

  end-to-end campaign management

  from strategy to reporting.
• Basic knowledge of

  Google Tag Manager and tracking setups

  is a plus.
• Excellent communication and coordination skills to work with multiple teams.
• Minimum

  2-3 years of experience

  in Meta Ads and marketing automation.