PPC Marketing Specialist

As a Marketing Executive for Bengaluru rental properties, your role will involve managing social media platforms such as Instagram, Facebook, and Google to post engaging rental-related content. Additionally, you will be responsible for running paid ad campaigns on these platforms to generate quality leads for the sales team. It is crucial to track, analyze, and report the performance of these campaigns to optimize for better ROI. Collaboration with the sales/calling team is essential to pass leads for conversion and align marketing activities with project requirements. You will also be expected to research competitor marketing strategies and provide suggestions for improvements, while staying updated on digital marketing trends and real estate industry practices. Your key responsibilities will include: - Managing social media pages and posting engaging rental-related content - Running paid ad campaigns on Facebook, Instagram, and Google - Tracking, analyzing, and reporting campaign performance to optimize for better ROI - Working closely with the sales/calling team to pass leads for conversion - Researching competitor marketing strategies and suggesting improvements - Staying updated on digital marketing trends and real estate industry practices Qualifications required for this role include: - 2-4 years of experience in digital marketing / social media marketing, preferably in real estate, rentals, or local services - Strong expertise in SEO, SEM, Google Ads, and Meta Ads - Hands-on experience with Facebook Ads Manager, Google Ads, and Instagram promotions - Knowledge of lead generation funnels, landing pages, and CRM tools - Strong communication and creative mindset - Graduate/MBA in Marketing or relevant field preferred In addition to the above, the company offers a competitive fixed salary along with performance incentives. This role provides you with the opportunity to work in a new venture with high growth potential, allowing you exposure to both real estate and digital marketing strategies. (Note: The job description did not include any additional details about the company.),