PPC Expert ( Google ads, Meta ads)

About Us Umiko Web

Umiko Web is a dynamic and growing digital marketing agency dedicated to helping businesses achieve measurable growth through result-driven marketing strategies. We specialize in performance marketing, search engine optimization, creative branding, and full-stack digital solutions tailored for clients across industries.

NOTE:- Salary will depend on candidate Experience, knowledge and skills which will be decided and discuss at the time of interview.

Job Overview

PPC Expert

Key Responsibilities

• Plan, create, manage, and optimize

  Google Ads

  campaigns (Search, Display, Discovery, Video, Performance Max).
• Run and optimize

  Meta Ads (Facebook & Instagram)

  campaigns for lead generation, brand awareness, and sales.
• Conduct

  keyword research

  , competitor analysis, and audience targeting.
• Track, analyze, and report campaign performance using

  Google Analytics, Meta Ads Manager, and other reporting tools

  .
• Optimize campaigns to maximize ROI and minimize cost per lead/sale.
  
• Stay updated with the latest PPC, SEM, and social media advertising trends.
  
• Collaborate with the creative and content teams to ensure ad copies and creatives align with campaign objectives.
  
• Manage budgets effectively and ensure campaign spends are within limits.
  

Key Skills Required

• Strong expertise in

  Google Ads (Search, Display, Discovery, Video, Performance Max)

  .
• Proficiency in

  Meta Ads (Facebook & Instagram Ads)

  .
• Knowledge of

  PPC strategies, bidding models, and audience targeting

  .
• Hands-on experience with

  Google Analytics, Tag Manager, and conversion tracking

  .
• Strong analytical, problem-solving, and reporting skills.
  
• Ability to work independently and manage multiple campaigns simultaneously.
  
• Good communication skills to interact with clients and team members.
  

Education & Background

• Bachelors degree in

  Marketing, Business Administration, Digital Marketing, or related field

  .
• Google Ads & Meta Ads certifications (preferred but not mandatory).
  
• Proven 25 years of experience managing PPC campaigns in an agency or in-house environment.
  

Why Join Umiko Web?

• Opportunity to work with a growing digital marketing agency.
  
• Exposure to diverse projects across industries.
  
• Growth-oriented work culture with learning opportunities.
  
• Performance-based incentives and career advancement.