PPC Executive

Job Description

Key Responsibilities Plan, build, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms. Perform keyword research, competitor analysis, and audience targeting. Optimize campaigns to maximize ROI and achieve KPIs (CPC, CPA, ROAS, CTR). Monitor daily budgets, bid strategies, and ad performance. Create compelling ad copy and coordinate with the design team for creatives. Conduct A/B testing on ads, landing pages, and targeting strategies. Generate performance reports and present actionable insights to clients and internal stakeholders. Stay current with industry trends, platform updates, and best practices. Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Paid time off Schedule: Day shift Work Location: In person